Jaguar Land Rover was a worldwide partner of the 2023 Rugby World Cup. They launched the Defender Trailblazers campaign during the games, featuring outstanding individuals in the sport who push boundaries with unflinching conviction and contribute to the game beyond athleticism. To unveil the limited edition 2023 Land Rover Defender, we hosted an exclusive VIP event with a spectacular live musical performance, which was driven entirely by content.

The Defender launch and live show took place at the Palais de Tokyo in Paris. Our team built a three-sided LED stage that housed both the 2023 Land Rover Defender and headlining rapper Kano for the content-driven performance. We also created all of the content for the screens, including a beautiful two-minute spoken word performance to start the show.