Aston Martin’s new Formula 1 car, the AMR23, is the brand’s all-new 2023 F1 challenger. They wanted to reveal the sleek machine in a dramatic way, so we produced a live show with immersive sound, lighting, and visuals to tell the story of the new model.

The AMR23 launch streamed live on Sky Sports from the new Aston Martin F1 Team factory. Our team created audio, visual, motion graphics, and staging for the event, challenging ourselves to take last year’s AMR22 launch to the next level.

Powerful lighting elevated the experience from a launch event to an art installation. Show-stopping visuals took the audience’s breath away—and included the names of every Aston Martin Aramco Cognizant F1 Team member to recognize their hard work. To make the audio extra impactful, we created immersive sound design and custom soundscapes using the recorded voices of real Aston Martin F1 Team staff.

The AMR23 Launch was an intimate event on an epic scale. The livestream launch event has been viewed over 1m times on YouTube and made a huge splash on social media. This detail-oriented event was the perfect way for Aston Martin to celebrate 110 years of creativity.